Privacy policy

Last updated: 31 March 2026

ZingleShop operates this store and website, including all related information, content, features, tools, products and services, to provide you with a smooth shopping experience. ZingleShop is a trading name of Discount Avenue Ltd. Our store is powered by Shopify, which enables us to provide our products and services to you.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit, use, or make a purchase from our website, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using our website and services, you acknowledge that you have read and understood this Privacy Policy.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, use and disclosure of your personal information.

1. Personal Information We Collect

When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our website, we may collect the following types of personal information:

Contact details

• Name
• Billing address
• Shipping address
• Email address
• Telephone number

Order and transaction information

• Products viewed, added to basket, purchased, returned or cancelled
• Order history
• Payment confirmation
• Delivery details

Payment information

When you make a purchase, your payment is processed securely through Shopify and its payment providers. We do not store your full payment card details ourselves.

Account and support information

• Account details if you create an account
• Preferences and settings
• Any information you share when contacting customer support

Device and usage information

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Time spent on the site
• Referring websites or links

Marketing information

• Whether you open or click emails from us
• Whether you have subscribed to email or SMS marketing
• Product interests and shopping behaviour

2. How We Collect Your Information

We collect personal information in a few different ways:

Information you provide directly

You may give us information when you:

• Place an order
• Create an account
• Contact us
• Join our mailing list
• Enter your phone number at checkout
• Request a return or refund

Information collected automatically

When you browse our store, we automatically collect certain technical information using cookies and similar technologies. This helps us understand how our website is used and improve your experience.

Information from Shopify and service providers

Because our store is hosted on Shopify, Shopify may collect and process certain information on our behalf to operate and improve the store.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

To provide our products and services

We use your information to:

• Process and fulfil your orders
• Arrange shipping and delivery
• Process returns, refunds and exchanges
• Send order confirmations and updates
• Provide customer support

To improve your shopping experience

We may use your information to:

• Remember your preferences
• Improve website performance
• Personalise your experience
• Recommend products based on your browsing or purchase history

For marketing and promotions

Where permitted by law or where you have consented, we may use your information to send:

• Promotional emails
• Product updates
• Offers and discounts
• SMS notifications and marketing messages

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email. You can opt out of text messages by replying STOP.

For security and fraud prevention

We may use your information to:

• Verify transactions
• Detect suspicious activity
• Prevent fraud or misuse of our services
• Keep our website secure

To comply with legal obligations

We may use or disclose your information where necessary to comply with applicable law, legal requests, tax obligations, or to enforce our terms and policies.

4. Consent

Where we rely on your consent to process your personal information, you may withdraw that consent at any time.

For example, if you have opted in to receive marketing emails or SMS messages, you can unsubscribe at any time using the methods described above or by contacting us directly.

Withdrawing consent does not affect the lawfulness of any processing carried out before your consent was withdrawn.

5. How We Share Your Personal Information

We may share your personal information with trusted third parties where necessary to operate our business and provide our services, including:

• Shopify, which powers our online store
• Payment providers, to securely process payments
• Delivery and fulfilment partners, to ship your orders
• Technology and analytics providers, to help operate and improve our website
• Marketing platforms and partners, to send promotions or show relevant advertising
• Professional advisers, such as legal, tax or accounting providers
• Authorities or regulators, where required by law

We do not sell your personal information in the ordinary sense of selling customer lists for money. However, some advertising or analytics activities may be considered “sharing” under certain privacy laws.

6. Relationship with Shopify

Our website is hosted by Shopify. This means that information you provide when using our website may be collected, processed and stored by Shopify on our behalf.

Shopify may also process personal information to help provide and improve the platform, including fraud prevention, store performance, analytics and enhanced commerce features.

To learn more about how Shopify handles personal information, please review Shopify’s own privacy information.

7. Third-Party Services and Links

Our website may include links to third-party websites, apps or services. If you click on one of those links, you will leave our site.

We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to read their privacy policies before providing any personal information.

8. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, improve performance, remember your preferences, and understand how visitors use our site.

Cookies may help us:

• Keep your basket active
• Remember your session
• Measure traffic and visitor behaviour
• Improve website speed and usability
• Support marketing and remarketing activities

Examples may include:

• Session cookies
• Basket or cart cookies
• Analytics cookies
• Marketing cookies
• Secure login cookies

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.

9. SMS and Text Marketing

If you provide your phone number at checkout or otherwise opt in, we may send you text messages relating to:

• Your order
• Delivery updates
• Abandoned basket reminders
• Promotional offers

Text marketing messages will only be sent where permitted and, where required, with your consent. You can unsubscribe at any time by replying STOP.

Message and data rates may apply depending on your mobile provider.

10. Security of Your Information

We take reasonable steps and follow industry best practice to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

Our store uses secure technology, including SSL encryption where appropriate, and payment processing is handled through PCI-compliant providers.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

11. Data Retention

We keep your personal information only for as long as necessary for the purposes set out in this Privacy Policy, including:

• Fulfilling orders
• Providing customer support
• Meeting legal, tax and accounting obligations
• Resolving disputes
• Enforcing our agreements

When we no longer need your information, we will securely delete or anonymise it where appropriate.

12. Children’s Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.

13. Your Rights

Depending on where you live, you may have rights in relation to your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Request restriction of processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request a copy of your information in a portable format

If you would like to exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.

If you are based in the UK, you may also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

14. International Transfers

Some of our service providers, including Shopify and certain technology partners, may process personal information outside the United Kingdom.

Where your personal information is transferred internationally, we will take appropriate steps to ensure it is protected in line with applicable data protection laws.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or how we use personal information.

Any updates will be posted on this page, and the “Last updated” date will be revised accordingly.

16. Contact Us

If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or would like more information about how we handle your data, please contact us:

ZingleShop
Trading name of Discount Avenue Ltd
27 Old Gloucester Street
London
WC1N 3AX
United Kingdom

Email: hello@zingleshop.co.uk
Phone: 0208 058 4150

Office Hours:
Monday to Friday, 9:00 am – 5:30 pm

Companies House Registration Number: 14851914

For the purposes of applicable data protection law, Discount Avenue Ltd is the data controller of your personal information.